Atlas Roofing New Brand & 40th Anniversary

Atlas Roofing Corp. unveiled a new brand identity which encompasses a new logo, corporate tagline, mission, vision, and value statements. Atlas developed the new branding in conjunction with Atlas’s 40th anniversary, which will be celebrated throughout 2022.Over the last four decades, Atlas has grown from a single manufacturing facility in 1982 to 36 facilities in North America with worldwide product distribution. 

Atlas provides asphalt shingles, roof underlayments, rigid expanded polystyrene and polyiso insulation, geofoam, cold chain, protective packaging, lost foam, and cutting-edge coated and paper facers and underlayments for a diverse set of markets in the United States, Canada, and Mexico. Atlas will be hosting anniversary celebrations at all of its manufacturing facilities including the corporate headquarters in Atlanta, Georgia, and Meridian, Mississippi, where it all began.

This Old House Project Uses GCP Products

GCP’s products were selected for the renovation of a house in West Roxbury, Massachusetts, for This Old House, The episode aired February 10. GCP’s self-adhered Vycor enV-S weather barrier and Vycor Pro flashing were both used on the renovation of a tired Victorian home. 

Unlike conventional housewraps, installation of Vycor enV-S weather resistive barrier requires no mechanical fastening or taping of seams, avoiding tears and costly reworks. The membrane bonds to the sheathing, self seals at overlaps and seals around fasteners used to install siding and other wall elements. This results in exceptionally low levels of air leakage, and improved energy efficiency of the home. 

For added protection, GCP’s Vycor Pro self-adhered flashing tape was used to prevent the migration of water and air through the window and door openings of the home.

The episode that includes GCP’s products is titled “Pruning 101.” Full episodes are also available online the Sunday night after each episode’s original airdate via the following link: You can also watch recent episodes on, PBS digital apps, The Roku Channel, and the This Old House app.