“If you manufacture or market a product for the waterproofing industry, you simply will not find a more efficient, effective way to reach your audience.”

Your advertisement will also be seen by an additional 10,000 architects that receive the digital edition of every issue at no extra cost.


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WATERPROOF! Magazine and its website www.waterproofmag.com,  are the most cost-effective way to reach the Waterproofing industry.

For more than 12 years, we have fine-tuned our subscription base and distribution plan to ensure you receive the maximum return on your marketing dollar.

Circulation and  Readership

WATERPROOF! Magazine has a circulation of 10,000 print copies distributed throughout North America.  An additional 5,000 digital copies are distributed to qualified architects and specifiers. The content is also available to thousands of online readers. Our readership includes residential and commercial waterproofers, foundation contractors, and thousands of large roofing contractors.  

Research indicates that each edition is read by an average of three individuals, which means your message has the potential to reach almost 50,000 interested, relevant readers every quarter. Between our print platform, digital edition, and highly-ranked website, clients have the opportunity to reach the vast majority of the business owners and decision-makers that determine which waterproofing products should be purchased.

Geographically, we reach all 50 states and Canada, but most of our readership is concentrated in the Mississippi and Ohio River valleys in areas where waterproofing is most necessary. 

Our circulation list is fresh and highly targeted to ensure you get the maximum return on your advertising dollar. 

In addition to our qualified 15,000+ circulation, thousands of extra copies are distributed at training seminars and trade shows. In the past few years, these shows have included Greenbuild, World of Concrete, the International Roofing Expo and association meetings.

We feel confident that you will receive a better return on your marketing dollar by advertising in this magazine than any other publication on the market. 

If you manufacture or market a product for the waterproof-ing industry, the most efficient, effective way to reach your audience is to advertise in WATERPROOF!  magazine. 

Editorial Calendar

WATERPROOF! Magazine reaches virtu-ally every segment of the waterproofing industry. Because of that, our editorial coverage is equally broad: sump pumps, membranes, drain sheets, and even structural re-pair—in both residential and commercial applica-tions. 

Each issue has at least one full-length feature on each of the three major sectors involved in waterproofing.

Columns and Departments Featured Regularly:

Residential Below Grade Waterproofing is covered in every issue.  Spray-applied foundation sealants, self-adhered sheet goods, footing drain tiles, and sump pump systems are regularly covered.  Coverage also includes crack repair, carbon fiber straps, and even piering.  Basement finishing, mold remediation, and moisture management are also regular topics.

Commercial Above and Below Grade features are a second editorial focus.  From subway tunnels to wastewater treatment plants, we also cover all facets of commercial and industrial waterproofing. Underslab barriers, crystalline admixtures, polyurea coatings, curtain grouting, waterstops, blindside work, above-grade air barriers, joint sealants and more are regular topics.

Commercial Roofing is the third major editorial focus. Each issue includes one major commercial roofing topic, such as single-ply, built-up, and ballasted roofing, reflective cool roofing, leak detection, vegetated “green” systems, and even spray-on coatings.  In addition to these features, every issue of 

WATERPROOF!  Magazine contains a succinct and relevant news roundup, a summary of upcoming industry tradeshows, and a featured products section highlighting the newest technology and materials available. 

So whether you specialize in small residential basements, massive blindside projects, or LEED-certified green roofs, you’ll find it covered in the pages of this publication. 

WATERPROOF!   If you market a waterproofing product, you won’t find a better way to reach your target audience than advertising here. The editorial calendar above contains the story lineup for the upcoming year.

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You won’t find a better way to reach your target audience than advertising in WATERPROOF! Magazine.

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